Project: App and Ad campaigns designs
Target Audience: New US immigrants
Challenge: One of the hardest problems immigrants have to deal with is finding people from their country of origin or people speak their native language. In addition, other problem immigrants face is finding an expert or someone to get advice from as a new immigrant.
Solution: Create an app that helps any US immigrant to connect with people who are from their native country, or get advice from immigrant experts. The app will connect people with each other, whether they're new immigrants or experts, by using their location. In addition, creating ad campaigns on airport billboards, bus shelters, subway stations, and social media will help in promoting the app to the target audience.