Client: Fur for animals Project: Social media ad campaigns Target Audience: People who buy real animal fur products Challenge: Many animals are getting killed so people can use their skin/fur for coats, bags, belts, etc. Solution: Creating an awareness ad campaigns across most used social media platforms will help the ad campaigns to be viewed by millions of people across the world. Therefore, more people will be aware that buying any products that are made of real animal fur is animal cruelty.